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The Willink

Media Studies

Mrs L Close Head of Digital & Commerce 
Mr Ballantyne, Mr J Tucker, Mr J Higgins

GCSE Media Studies  Eduqas             

We live in a world where we are surrounded by media messages – from video clips on your phone to TV ads, 24 hour news channels and blockbuster movies. Media Studies seeks to make sense of them all – what are they trying to communicate, how do we know we have been influenced, does the media reflect reality?

By analysing a wide range of media products you will increase your knowledge and understanding of communication, design, research, technology and creativity.

You will also learn the production skills and processes to make your own media products including video editing, photography, design and Photoshop.

In Year 10 students will study the following topics/units:

Term 1: - Introduction to Media Studies and Advertising (Quality Street and This Girl Can)
Term 2: - Film marketing and magazines (Bond, Pride and GQ)
Term 3: - Newspapers (The Guardian and The Sun)
Term 4: - Video Games and Music Video (Pokémon Go and Taylor Swift)
Term 5: - Music Artists, including online promotion (Bruno Mars and Michael Jackson)
Term 6: - Radio (The Archers

In Year 11 students will study the following topics/units
Term 1: - Coursework
Term 2: - Coursework
Term 3 & 4: - TV: Crime Drama (Luther and The Sweeny)
Term 5: - Revision
Term 6: - Exam

Creative iMedia OCR

This practical course will give students the opportunity to gain understanding, knowledge and skills across the creative digital media sectors, e.g. moving image, video production, photography and digital publishing. It is aimed at students who enjoy practical and creative computer tasks and want to create digital content.

In Year 10 students will study the following topics/units:

Term 1: - Introduction to key concepts and R082 - Digital Graphics
Term 2: - Digital Graphics including Photoshop and preparation
Term 3: - Digital Graphics including research and creation
Term 4: - R081 - preparing for the exam
Term 5: - Revision and examination
Term 6: - Introduction to Digital Photography

In Year 11 students will study the following topics/units:

Each week, students will spend one lesson preparing for the Pre-Production examination they will sit. The rest of the lessons will be as follows: -

Term 1: - Digital Photography Evaluation and introduction to Digital Video
Term 2: - Digital Video preparation including understanding client briefs
Term 3: - Digital Video preparation including scripting and storyboarding
Term 4: - Digital Video coursework including filming and editing
Term 5: - Revision
Term 6: - Exam

At the end of the course, students will achieve a Pass, Merit, Distinction or Distinction *. The final grade is comprised of 75% coursework (3 modules: Digital Graphics, Digital Photography and Digital Video) and one final examination for 25%.

A revision guide is available here.

KS5 Courses

At KS5, students have an opportunity to widen their understanding of the media landscape, exploring a variety of set texts and understanding what theories exist, including considering representation of gender, the way that audiences work and an understanding of institutional issues like regulation.

Media Studies is a great choice because it will help you to demonstrate a good understanding of the world around you, including understanding theories that have links with other subjects like Sociology and Psychology.

Media Studies naturally lends itself to university courses in media, film, journalism or marketing. Understanding how the media works can support careers such as social work, law and education. We offer two course:-

A Level Media Studies  Eduqas

Course Outline

Students will be following the Eduqas course. We also offer the AS course.

On this course, students will study a variety of set texts and consider how context can have an impact on them. Students will be critically considering theorists, developing their own viewpoints on topics such as how far the Media has an effect on us and whether or not the Media can be accused of reinforcing negative stereotypes.

Students will take two examinations at the end of the course, worth 70%. They will also produce their own media texts, worth 30% of the qualification.

Cambridge Technical Digital Media OCR

Students will be following the OCR Cambridge Technical.  There is an option to take the Certificate which is equivalent to an AS Level or the Extended Certificate which is equivalent to an A Level.  The Cambridge Technical involves a higher proportion of coursework and an ability to get to grips with how the media industry works, including project based work.   

In year 12, students will be completing Unit 1 (Media Products and Audiences), Unit 22 (Scripting for Media Products) and Unit 3 (Creating a Media Product)

In year 13, students will be completing Unit 2 (Pre-Production and Planning), Unit 21 (Preparing a Pitch) and Unit 20 (Advertising Media).